Makeup Trials

BEAUTY BY GEMMA

ENHANCING A BEAUTY BUSINESS TO CREATE A MORE PERSONAL APPROACH

Branding, strategy, design, print

THE
Brief

Gemma from Beauty By Gemma contacted us, as she was changing her beauty business. Originally 'Angelic Beauty' based in a salon, as family circumstances changed, Gemma decided to have a base from home and as such, wished to rebrand. The brand needed to be modern, have a real personal touch and reflect the most up to date fashions within the beauty industry.

We worked together on ideas for the name and Beauty By Gemma was born.

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Long Lashes

The process

Beauty by Gemma, provided lots of scope for use, as the word 'Beauty' can be used alone in the future should other team members join.

We then looked to develop the look and feel of the brand. We worked together developing the colour pallet, icons, typography and stylisation of the brand to deliver the calm, friendly and approachable feel that Gemma required.

Following this we rebranded her website and designed further marketing collateral

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The feedback

Jess was great to work with, really friendly, approachable and always had the time to work on the project.

We will definitely be working together on further marketing projects for my business in the future.

Gemma, Beauty by Gemma Owner

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