SOMETHING PRETTY PLANTS
GROWING AN ECO-FRIENDLY SEED BUSINESS FROM THE GRound UPWARDS
Branding, strategy, design, print, digital
The as then un-named company was looking to create a business to sell personalised garden seed packets and gift sets. They planted the seed of 'quirky, natural and friendly' in my mind and from this Something Pretty Plants blossomed with a tagline 'gifts that grow'.
The brand also, needed a sub-brand that appealed more directly to children to inspire them to get outdoors and discover the joy of nature. Working with partners, we developed Miracle Makers, 'If you want a child to believe in miracles, give them a seed'
Following the creation of the brand, we were instrumental in developing all aspects, packaging design, website design and a robust marketing strategy that would help the business bloom.
Alongside some carefully placed off site marketing, the digital marketing campaign including PPC, SEO, organic and paid social media has helped to bring in more sales than the brand would ever have imagined.
We have also worked to develop new products to help the business grow even further.
Working with Roar was a great way to start the business.
Since starting we've gone from strength to strength, identifying key gaps in the market for launching new products. Some very exciting times ahead.
SAM, SOmething pretty plants co-owner